While there are many benefits to strong two-way communication with your customers and prospects, there are some drawbacks that you need to be aware of, and they are:
Requires high levels of commitment to communication
When you establish two-way communication, you Cork Kids Bicycle Shop can't limit your availability to listen to customers . You must manage the amount of communication that will enter through your channels and be consistent in the answers you provide with the intention of satisfying and engaging your audiences.
Otherwise, you run the risk of damaging your brand image .
Balance between the voice of your brand and that of your customers
Constantly responding to customers requires you to maintain a professional voice that consistently matches your brand values and messages, which can make it difficult to outsource responses and communication tasks.
risk negative feedback