In 2020, the community group buying has evolved from the three-year war against Lu Bu to the siege of six sects Entering 2020, under the blessing of the epidemic, players on the community group buying track began to focus on "showing off their muscles". First, in May of this year, the leading start-up company "Ten Tuanhui" C1 round of financing. In the second half of the year, Internet giants began to pour in rapidly. First, Didi, Meituan and Pinduoduo fought against Lu Bu. Didi began to test its new business in Chengdu in June -
the community e-commerce "Orange Heart Select", mainly through the WeChat applet in the first few months. Subsequently, Orange Heart b2b data Preferred entered the Didi Chuxing App in early November, and entered 14 provinces and cities across the country, including Jiangsu, Guangdong, and Hebei. Meituan issued an organizational adjustment announcement on July 7, announcing its official entry into the community group buying market, setting up a "optimized business unit", targeting the sinking market, and meeting the daily needs of home users with a "pre-order + self-pickup" model. At the same time, the original Little Elephant Business Unit was renamed as the "Greeting Business Unit" to continue to accelerate the development of Meituan's grocery shopping business.
At present, Meituan Select still uses WeChat mini-programs as its main position. First, the front-end display of the business is simple, and the applet is sufficient to carry it. Second, the super user group and activity on the WeChat terminal are in line with the quick access of the head of the community.