Not only can you overcomplicate your PPC management Banner Design by getting lost in the wrong metrics, but you can also be so focused on the little things that you lose sight of the big picture. The goal: to increase conversions. Unfortunately, your campaign just isn't working the way it should. Your click-through rate is high, but your conversions are low. What a disaster! Identify panic stations Banner Design and test all possible variations to improve these metrics. But…your PPC campaigns are not the whole process. It's just a stepping stone to a greater journey. While you need to test your ads, that's not the only touchpoint they pass through. So think:
what happens after you click? Visitors Banner Design should go to a relevant location that provides a good experience and is easy to use. That's what makes them convert. If you send them somewhere that doesn't provide this, they will leave. In fact, according to a survey, 26% of cart abandoners said Banner Design the complication was the reason for leaving. You want your customer journey to be as short and simple as possible. This is something we've highlighted before when explaining why a 17-step customer journey was responsible for its ultimate failure. And even. 48% of businesses don't test their landing pages. Banner Design
It's almost half! Imagine if you never tested your ad thinking it was perfect the first time. Honestly, it's despicable. The lesson to be learned here? You can over-complicate what's wrong by focusing on those minor details instead of looking at the big picture. Oh, now these metrics show campaigns Banner Design in a different light. Compared to Campaign 2, Campaign 3 has fewer impressions, clicks, and conversions. But Campaign 3 knocks it out of the water with the lowest cost per conversion and highest ROAS, which matters more to this campaign because of its focus. The lesson here?Banner Design There's no point pointing out that your CTR has gone down if you're actually getting higher value conversions. It is a success. When we try to hit a magic number for each metric, it often gets lost.