I often find that some companies want to achieve a bulk sms service premium price by making a brand, but they still can't make a brand. I have come into contact with some companies. In order to become a brand, I have done a lot of promotion, voted for one, Zhihu, Xiaohongshu, and filmed advertising blockbusters. I also recruited other brands to make joint names, cross-border and so on. For example: White Rabbit Toffee, in cooperation with the Smell Library, launched a series of fragrance products for Happy Childhood. It is said that it has brought topics and sales. If you bulk sms service look online, you will find that most of the content is marketing accounts. Many companies know that they need to go deep into consumers and gain insight into their living habits, preferences, age, etc. when making brands, but in this era of brand DTC, they have ignored a very important basic operation - user operation.
I think this sentence sums it up very well. Very few new bulk sms service consumer brands in China do true DTC, and most brands still have to sell through third-party platforms. Overseas DTC brands are directly independent websites, so they can obtain consumer data. Domestic brands cannot really own these user data. Every time they reach these users on Taobao, they still have to reach them through tools like through trains, or pay rent to the platform. But the real DTC does bulk sms service not need to pay rent and can reach consumers directly. At present, the domestic private domain is still on WeChat, and few brands sell through their official website, which is also due to the domestic business environment. The expansion of leading companies has hindered the development of the brand's own platform.
The essence of the private domain is to better operate the bulk sms service brand's own users. In the future, each brand may have its own private domain traffic pool, and it will be difficult for brands without their own private domain traffic pool to compete with them. The essence of private domain traffic operation is actually user operation, and the essence of user operation is to make friends with brands. This is why Perfect Diary builds its own private domain, and bulk sms service why Ruixing builds an APP. In fact, it is building a DTC system. It seems to be a beauty brand, but it is actually a channel brand, no matter what it does. The offline store, or the online Xiao Wanzi and the whole set of balls, are actually creating their own DTC system. product discounts. f.