concise search box, providing dual support for traffic and capital for high-quality content producers to operate "Baijiahao". In order to expand the content ecology, there are even reports that Baidu is determined to bet on information flow with "breaking the
boat and sinking the boat". Among BAT, Baidu connects information, Ali connects products, and Tencent connects people. How to distribute information more efficiently is Baidu's old business. Search itself is a clear demand initiated by users. Baidu accounts for more than 80% of the market share of PC and mobile terminals. It has accumulated the most abundant search big data and the clearest user portrait system in the Internet industry. Previously, Baidu mainly crawls and presents web pages. Content; after the introduction of information flow, it is possible to "push and pull" content and services to users, which can not only "people looking for information" but also
"information looking for people". In the past year, the magnitude of hundreds of users and the effect of "thousand people and thousands of faces" have surpassed Toutiao. As of November 2017, Baidu's information flow monthly active users exceeded 600 million, forcing Toutiao to keep opening more product lines to avoid Open a head-to-head competition with Baidu.