11. Juni 2022
In 2008, when you stayed in your dormitory and played games, you found it was late. You opened the Ele.me app and ordered an egg fried rice. After half an hour, someone brought the meal to you in the dormitory. Whatsapp Database You can't help but say, "Aha, it turns out that in this app, you can eat the food around you without leaving home!" In 2015, when you were walking at Whatsapp Database school and found a lot of small yellow bikes, and then downloaded an APP to ride the bikes away, you could not help but say, "Aha, it turns out that shared bikes can be ridden at such a low price!" Do you remember how you. discovered their value when you first used these products as a new user? 1. Why is the activation of new users Whatsapp Database so important? The life cycle of a single user in the product consists of four stages, new -> activation -> retention -> churn. Many product Whatsapp Database managers and operations only focus on the first step, which is how to attract new users. They have done various activities and spent millions of dollars to pull users into the product through different channels. Can increase the number of users of the product. As everyone knows, if the experience and value of the product cannot be well polished, and user activation and retention cannot be done well, more than 90% of users. will be lost after entering the product. So we also need to pay attention to why users stay after entering your product for the first time? Why are so many users lost again? As can be seen from the relationship between the number of days users Whatsapp Database use the app and the proportion of active users in the above figure, except for top-level products in the Internet field, most apps lost more than 70% of their users on the second day. The main reasons for the loss of new users are as follows: 1) Product function problem The product function cannot meet the user's Whatsapp Database needs well, or the user's needs are not strong. At this time, the product manager needs to polish the product and enhance the.